Learning and evaluating what matters in a campaign is a vital part of the campaign planning cycle and something we all need to practise as part of our campaign planning.
In this three-part workshop you will explore the context for learning and evaluation in campaigns and social change, including what learning and evaluation means and what the inherent challenges are. You will learn about some useful practical campaigning tools and frameworks, including the value of a simple theory of change to remind you what your campaign is trying to achieve, and give team members a common sense of purpose.
These campaigning tools and frameworks will help you embed a learning approach into your campaigns which can help show others what you are setting out to do and clarify any campaigning data that needs to be collected. You will also work through a practical case study.
Four things you will do in this workshop:
- Explore the context for learning and evaluation
- See how a simple theory of change can underpin your learning approach
- Learn about a series of practical campaigning tools and frameworks
- Embed learning through a practical case study
This workshop will be led by SMK Associate and former Deputy Head of Measurement and Evaluation at New Philanthropy Capital (NPC) James Noble.
Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.
Workshop dates
Wed 4th Feb 2026 10am-1pm
Tues 28th Apr 2026, 2-5pm
Tues 6th Oct 2026, 10am-1pm
Wed 3rd Feb 2027, 10am-1pm
The Campaign Carousel runs on a progressive pricing model.
- Small orgs: turnover of £10k-£100k = pay £797.50 plus VAT
- Med orgs: turnover of £100k-£1M = pay £1155 plus VAT
- Large orgs: turnover of £1M and over = pay £1650 plus VAT
Individuals not affiliated to an organisation pay the ‘small orgs’ fee.
*There is also the option to purchase an hour’s mentoring session with one of our expert Associates for £250 plus VAT
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
James Noble
SMK Associate
James is an experienced evaluation specialist and social researcher who has worked in the charity sector for over decade.
James is an experienced evaluation specialist and social researcher who has worked in the charity sector for over a decade: firstly with New Philanthropy Capital and now as a freelancer and a trustee of the PSP Association.
He focuses on helping charities and funders decide on what they want to achieve and how they are going to measure it. His clients have included RNID, RNLI, Which?, Disability Rights UK, the Conservation Collective and Refugee Action. He has written extensively on topics such as theory of change, research methods and evaluation theory.
What participants say:
Dan White
Policy and campaigns officer at Disability Rights UK
”Very, very useful!”
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