Analysing the problem and planning for change

man person looking at documents thinking training

This three-part foundation workshop will help you to develop a robust and relevant approach to planning impactful campaigns and social change activity.  

You will learn how to use the Problem Tree planning tool as a logical route to identifying your core campaign problem clearly, the opportunity and route for change, and a proposed solution. You will learn to use a Power Map tool to identify key campaign targets and allies through analysing who holds power, where you might need to move allies to increase your influence and importantly what your group or organisation might be able to do that other groups cannot. 

At the end of the workshop, you will learn how to use a campaign pyramid to develop a campaign plan that includes analysing the external environment, assessing your resources and articulating your objectives. Find out more about the workshop content below in this short video.  

Four things you will do in this workshop

  • Practice identifying the root causes of the problems we campaign on 
  • Analyse ways of mapping targets and allies, and prioritising a path to change 
  • Reflect on how to make our campaign plans practical and useable 
  • Learn three key practical tools and approaches to use in your ongoing work 

Workshop dates                                         
Tues 1st Oct 2024 10am-1pm
Tues 28th Jan 2025, 10am-1pm
Tues 6th May 2025, 10am-1pm

The Campaign Carousel runs on a progressive pricing model.

Small orgs: turnover of £10k – £100k = pay £797.50 plus VAT
Med orgs: turnover of £100k – £1M = pay £1155 plus VAT
Large orgs: turnover of £1M to £10M = pay £1650plus VAT

Individuals not affiliated to an organisation pay the ‘small orgs’ fee. If you would like to speak to someone further, please email

Campaign Carousel dates

Starts September 2024

Starts January 2025

Starts April 2025

Campaign Carousel dates

Starts September 2024

Starts January 2025

Starts April 2025

Shaista Aziz

Julia Beart

SMK Associate

The workshop will be led by SMK Associate, Julia Beart an expert strategist, facilitator and community builder with 20 years’ experience working in the social impact sector.

Read more about Julia here 

What participants say:

Siana Bangura

Calum McGregor

Senior Digital Campaigns Officer, Crisis

”Was really informative, especially the conceptual templates and the peer-to-peer sessions. Thank you!”

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