Introduction to campaigning and social change

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In this dynamic three-part workshop, you will gain insight into SMK’s analysis of how impactful social change happens and learn how to use our key practical tools and approaches for impactful campaigning. 

This includes learning about SMK’s ground-breaking concept of Social Power and how it can drive social change at all levels. You will use our unique tool – the Social Change Grid – to consider case studies of successful campaigns and probe what qualities they share. Find out about the Social Change Grid tool below in this short video.

Also in the workshop, you will consider the key role of power in today’s fast-moving external environment, but also where and how we can wield it, share it or combine it to create change inside and outside charities and other organisations. 

Finally, you will explore SMK’s 12 Habits of Successful Change-Makers, based on our research into the ways of thinking and behaving that are common amongst effective campaigners. These habits have helped people and organisations at every level to achieve lasting social change. 

Four things you will do in this workshop: 

  • Gain insight into SMK’s unique analysis of how social change happens 
  • Examine the concept of Social Power and examples of how it has been successfully harnessed 
  • Understand the basics of analysing power and how we can use it to create change  
  • Learn about the habits that make change successful at an individual and organisational level

Workshop dates                                         
Wed 18th Sept 2024 2-5pm
Thurs Jan 16th 2025 10am-1pm
Tues 29th Apr 2025 5-5pm

The Campaign Carousel runs on a progressive pricing model.

Small orgs: turnover of £10k – £100k = pay £797.50 plus VAT
Med orgs: turnover of £100k – £1M = pay £1155 plus VAT
Large orgs: turnover of £1M to £10M = pay £1650 plus VAT

Individuals not affiliated to an organisation pay the ‘small orgs’ fee. If you would like to speak to someone further, please email

Campaign Carousel dates

Starts September 2024

Starts January 2025

Starts April 2025

Campaign Carousel dates

Starts September 2024

Starts January 2025

Starts April 2025

Shaista Aziz

Lucy Brisbane McKay

SMK Associate

The workshop will be led by Lucy Brisbane McKay, campaigns and communications professional, whose work centres people with lived experience and the principles of social justice organising.

More about Lucy here

What participants say:

Participant, 2023

”I found going through examples of the social change grid really helpful in equipping me to go aware and plot out my own campaigns. I also found it really reassuring to speak to other campaigns about my own skills and challenges, and those of my organisation”.

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