Introduction to campaigning and social change

In this dynamic three-part workshop, you will gain insight into SMK’s analysis of how impactful social change happens and learn how to use our key practical tools and approaches for impactful campaigning. 

This includes learning about SMK’s ground-breaking concept of Social Power and how it can drive social change at all levels. Participants will use our unique tool – the Social Change Grid – to consider case studies of successful campaigns and probe what qualities they share.  Find out about the Social Change Grid tool below in this short video.

Also in the workshop, you will consider the key role of power in today’s fast-moving external environment, but also where and how we can wield it, share it or combine it to create change inside and outside charities and other organisations. 

Finally, you will explore SMK’s 12 Habits of Successful Change-Makers, based on our research into the ways of thinking and behaving that are common amongst effective campaigners. These habits have helped people and organisations at every level to achieve lasting social change. 

Four things you will do in this workshop: 

• Gain insight into SMK’s unique analysis of how social change happens 
• Examine the concept of Social Power and examples of how it has been successfully harnessed 
• Understand the basics of analysing power and how we can use it to create change  
• Learn about the habits that make change successful at an individual and organisational level 

Our Open Workshops run on a progressive pricing model. Small organisations (with a turnover of under £500,000) pay £80 + VAT; Mid-sized organisations (£500,000-£2m) pay £120 + VAT; and Large organisations pay £175 + VAT. If you would like to speak to someone further, please email [email protected].