You will leave this interactive workshop with a practical plan full of social content ideas you can use.Â
What is social media campaigning?
According to social media campaigning expert and SMK Associate Chloe Green, social media campaigning is anything that charities and campaigners do digitally to bring people into the funnel of engagement. It’s using social media platforms and tailored content to communicate a campaign’s messaging, start a conversation, and mobilise supporters.Â
Why is social media campaigning important?
Social media campaigning is an inexpensive, democratic, and nonhierarchical way of getting messages disseminated and recruiting supporters. Social media campaigning is how to get people online to take further actions with you like signing petitions, writing to their representatives, joining events, etc.
What do I need to know about social media campaigning?
Before starting your campaign on social media, you’ll need to know:
- How the priorities of people, press, and politicians change daily and how to stay relevant within that environment
- Why, what, and how content engages people
- Strategic thinking behind winning content
- How to generate content ideas and the principles of great social media content
You can learn how to each of these things in SMK’s How To Create Social Media Content for Social Change workshop.
What will I do in SMK’s How To Create Social Media Content for Social Change workshop?
In this workshop, you’ll:
- Learn and develop goal setting and channel selection in social media campaigning
- Generate dozens of high-quality ideas in a rapid-fire format
- Discuss and hone your ideas in a judgement-free space, meaning you’ll leave with ready-to-go creative plans.
- Learn the principles of making great social media content
- Generate practical, workable ideas for current campaigns
Hear from SMK Associate and social media campaigning expert Chloe Green about the How To Create Social Media Content for Social Change workshop:
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Chloe Green
SMK AssociateÂ
This workshop will be led by SMK Associate, Chloe Green, who is an expert digital mobiliser and copywriter, working across social media, web and email.
Chloe used to head up the social media team at the Labour Party and was Head of Creative at Forward Action, the UK’s leading digital mobilisation agency. She’s since had the pleasure of working with good eggs like Greenpeace, ClientEarth, Amnesty, HOPE not hate and Shelter. She’s a pro at content strategy, email list growth, digital fundraising and message testing.
What participants say:
Kirsty Dix
Campaigns Officer, Sign health
“One of the best and accessible workshops I have attended. Best bit was learning the TAACO for content creation method and comparing successful social media campaigns’’
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