Digital campaigning

In partnership with More Onion 

These days a campaign’s success often hinges on how well it is executed online. But with the huge range of tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment. 

In this workshop you’ll explore through real life examples what makes a successful digital campaign strategy, including how to develop effective, impact-driven mobilisation tactics and actions and how to choose and prioritise your communication channels. 

Three things you will do in this workshop: 

• Learn how to use a Theory of Change to analyse how digital activity can lead to impact 
• Develop an understanding of how to design mobilisation tactics that meet the needs of target and supporters 
• Consider how to choose the most effective digital communication channels for their campaign 

Our Open Workshops run on a progressive pricing model:

Small orgs: turnover of £10k – £100k = pay £88 plus VAT
Med orgs: turnover of £100k – £1M = pay £132 plus VAT
Large orgs: turnover of £1M to £10M = pay £192.50 plus VAT

If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk