In partnership with More Onion 
These days a campaign’s success often hinges on how well it is executed online. But with the huge range of tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment.Â
In this workshop you’ll explore through real life examples what makes a successful digital campaign strategy, including how to develop effective, impact-driven mobilisation tactics and actions and how to choose and prioritise your communication channels.Â
Three things you will do in this workshop:Â
- Learn how to use a Theory of Change to analyse how digital activity can lead to impactÂ
- Develop an understanding of how to design mobilisation tactics that meet the needs of target and supportersÂ
- Consider how to choose the most effective digital communication channels for their campaignÂ
Our Open Workshops run on a progressive pricing model:
Small orgs: turnover of £10k – £100k = pay £88 plus VAT
Med orgs: turnover of £100k – £1M = pay £132 plus VAT
Large orgs: turnover of £1M to £10M = pay £192.50 plus VAT
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Workshop Dates
Wed 21st May 2025, 10am-1pm
Thurs 16th Oct 2025, 2-5pm
Thurs 12th Feb 2026, 10am-1pm
Jess Day
SMK AssociateÂ
This workshop is led by SMK Associate Jess Day, an experienced digital strategist at digital mobilisation agency, more onion.Â
Read more about Jess here
What participants say:
Jennifer Frame
Volunteer campaigner, End Our Cladding Scandal
“I thought Jess was a brilliant facilitator of this session, she was engaging and encouraged participation and questions. Jess totally demystified digital campaigning by highlighting that it is not about shiny whizzy technical skills, it is all about the basics of campaign strategy and working out where digital tools can support your actions. Thank you!”
Participant, 2023
“I was beyond impressed with the way she ran the session. She stressed the importance of the overarching strategy/theory of change throughout the session, rather than highlighting isolated activities.”
Recommended workshops
Three-hour workshop, online
Social media to win campaigns
You will leave this social media masterclass in rapid content creation with a practical plan full of social content ideas to use.
Workshop Dates
Tues 10th June 2025 10am-1pm
More dates coming soon! Sign up for our newsletter to be notified when more dates are added.
Three-hour workshop, online
Communicating for change
In this content-rich campaign communications workshop, you’ll learn how to successfully craft narratives and use powerful storytelling and framing.
Workshop Dates
Weds 30th April 2025, 2-5pm Tues 30th Sept 2025, 10am-1pm Wed 28th Jan 2026, 10am-1pm