This three-part foundation workshop will help you to develop high quality relevant communications – including crafting and delivering clear and appealing messages – as an essential part of your campaigning approach.Â
You will learn how to successfully use powerful framing, narratives and stories and communication channels for campaigns. In addition, you will learn how to successfully identify and reach different key audiences. You will be taught how to develop powerful stories for campaigns; learn about examples of effective campaign communications, know how to choose the right channels and messages and learn the essential ‘dos’ and ‘don’ts’ of campaign communication.Â
This workshop compliments the Social media to win campaigns workshop well.Â
Three things you will do in this workshop
- Learn how to develop powerful framing, narratives and stories for campaignsÂ
- Analyse examples of effective campaign communicationsÂ
- Practise how to choose the right channels and messenger and learn how to use different channels together to complement each otherÂ
Our Open Workshops run on a progressive pricing model:
Small orgs: turnover of £10k – £100k = pay £88 plus VAT
Med orgs: turnover of £100k – £1M = pay £132 plus VAT
Large orgs: turnover of £1M to £10M = pay £192.50 plus VAT
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Workshop Dates
Tues 30th Sept 2025, 10am-1pm
Wed 28th Jan 2026, 10am-1pm
Niamh Ni Mhaoileoin
SMK AssociateÂ
This workshop will be led by SMK Associate, Niamh Ni Mhaoileoin, who has worked with the Trades Union Congress (TUC), Shelter and Save the Children UK in senior press and digital roles.
Read more about Niamh here.Â
What participants say:
Gill Kirk
Community campaigner, Head of Strategic Communications, West of England Combined Authority
‘’A cracking bit of training, packed with best in class, practical eye-openers.”
Participant, 2025
“[The most useful part was] devising a strong message, the components of that, dos and don’ts. Steps and clear info helps for me to put into practice.”
Participant, 2023
“I think the examples brought from other campaigns really helped to illustrate the points being made. I also think the structure of the workshop was really great.”
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