In partnership with More Onion 
SMK’s Digital Campaigning workshop helps you explore what makes a successful digital campaign strategy.
What is digital campaigning?
Digital campaigning is any method of mobilising audiences for or against a social cause using digital platforms. This can include sharing petitions and garnering signatures, disseminating information and messages, sending emails to MPs, and more.
Why is digital campaigning important?
These days, a campaign’s success often hinges on how well it is executed online.
With the huge range of digital campaigning tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment.
What do I need to know to improve my digital campaigns?
To improve your digital campaigns, you’ll need to know:
- What makes a successful digital campaign strategy
- How to develop effective, impact-driven mobilisation tactics
- How to choose and prioritise your digital communication channels.
SMK’s Digital Campaigning workshop is a good place to learn all of this, plus real life digital campaigning case studies.
What will I do in SMK’s Digital Campaigning workshop?
- Learn how to use a Theory of Change to analyse how digital activity can lead to impact
- Develop an understanding of how to design mobilisation tactics that meet the needs of target and supporters
- Consider how to choose the most effective digital communication channels for their campaign
Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.
Workshop dates
Tues 5th May 2026, 10am-1pm
Tues 13th Oct 2026, 10am-1pm
Thurs 11th Feb 2027, 10am-1pm
The Campaign Carousel runs on a progressive pricing model.
- Small orgs: turnover of £10k-£100k = £850 + VAT
- Med orgs: turnover of £100k-£1M = £1250 + VAT
- Large orgs: (tier 1) turnover of £1M-£10M = £1950 + VAT
- Large orgs: (tier 2) turnover of £10M+ = £2250 + VAT
Individuals not affiliated to an organisation pay the ‘small orgs’ fee.
*There is also the option to purchase an hour’s mentoring session with one of our expert Associates for £250 plus VAT
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Charlotte Jones
SMK Associate
This workshop is led by SMK Associate Charlotte Jones, a digital strategist, campaigner, trainer, and facilitator.
Charlotte is part of More Onion’s team of mobilisation experts, working with charities and non-profits to deliver high-impact campaigning and fundraising.
She has previously campaigned with The Woodland Trust and The Wildlife Trusts on everything from bats, bees, badgers and beavers to badly executed high-speed rail lines.
Her career as a senior-qualified journalist instilled a passion for creating accessible content; to cut through the jargon, educate on challenging topics, and build connection with your cause.
What participants say:
Jennifer Frame
Volunteer campaigner, End Our Cladding Scandal
I thought Jess was a brilliant facilitator of this session, she was engaging and encouraged participation and questions. Jess totally demystified digital campaigning by highlighting that it is not about shiny whizzy technical skills, it is all about the basics of campaign strategy and working out where digital tools can support your actions. Thank you!
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