Digital campaigning

three women sitting with laptops smiling looking at one laptop

In partnership with More Onion 

These days a campaign’s success often hinges on how well it is executed online. But with the huge range of tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment. 

In this workshop you’ll explore through real life examples what makes a successful digital campaign strategy, including how to develop effective, impact-driven mobilisation tactics and actions and how to choose and prioritise your communication channels. 

Three things you will do in this workshop: 

  • Learn how to use a Theory of Change to analyse how digital activity can lead to impact 
  • Develop an understanding of how to design mobilisation tactics that meet the needs of target and supporters 
  • Consider how to choose the most effective digital communication channels for their campaign 

Workshop dates

Tues 22nd Oct 2024 10am-1pm
Weds 12th Feb 2025, 10am-1pm
Weds 21st May 2025, 10am-1pm

The Campaign Carousel runs on a progressive pricing model.

Small orgs: turnover of £10k – £100k = pay £797.50 plus VAT
Med orgs: turnover of £100k – £1M = pay £1155 plus VAT
Large orgs: turnover of £1M to £10M = pay £1650plus VAT

Individuals not affiliated to an organisation pay the ‘small orgs’ fee. If you would like to speak to someone further, please email [email protected]

Campaign Carousel dates

Starts September 2024

Campaign Carousel dates

Starts September 2024

Shaista Aziz

Jess Day

SMK Associate 

This workshop is led by SMK Associate Jess Day, an experienced digital strategist at digital mobilisation agency, more onion. 

Read more about Jess here

What participants say:

Siana Bangura

Jennifer Frame

Volunteer campaigner, End Our Cladding Scandal

I thought Jess was a brilliant facilitator of this session, she was engaging and encouraged participation and questions. Jess totally demystified digital campaigning by highlighting that it is not about shiny whizzy technical skills, it is all about the basics of campaign strategy and working out where digital tools can support your actions. Thank you!

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