Communicating for change

Group of people sitting and listening to a teacher smiling and writing

This three-part foundation workshop will help you to develop high quality relevant communications – including crafting and delivering clear and appealing messages – as an essential part of your campaigning approach. 

You will learn how to successfully use powerful framing, narratives and stories and communication channels for campaigns. In addition, you will learn how to successfully identify and reach different key audiences. You will be taught how to develop powerful stories for campaigns; learn about examples of effective campaign communications, know how to choose the right channels and messages and learn the essential ‘dos’ and ‘don’ts’ of campaign communication. 

This workshop compliments the Social media to win campaigns workshop well.

Three things you will do in this workshop

  • Learn how to develop powerful framing, narratives and stories for campaigns 
  • Analyse examples of effective campaign communications 
  • Practise how to choose the right channels and messenger and learn how to use different channels together to complement each other 

Workshop dates
Tue 24th Sept 2024 10am-1pm
Tues 21st Jan 2025, 10am-1pm
Weds 30th April 2025, 2-5pm

The Campaign Carousel runs on a progressive pricing model.

Small orgs: turnover of £10k – £100k = pay £797.50 plus VAT
Med orgs: turnover of £100k – £1M = pay £1155 plus VAT
Large orgs: turnover of £1M to £10M = pay £1650plus VAT

Individuals not affiliated to an organisation pay the ‘small orgs’ fee. If you would like to speak to someone further, please email

Campaign Carousel dates

Starts September 2024

Starts January 2025

Starts April 2025

Shaista Aziz

Niamh Ni Mhaoileoin

SMK Associate 

This workshop will be led by SMK Associate, Niamh Ni Mhaoileoin, who has worked with the Trades Union Congress (TUC), Shelter and Save the Children UK in senior press and digital roles.

Read more about Niamh here

What participants say:

Siana Bangura

Gill Kirk

Community campaigner, Head of Strategic Communications, West of England Combined Authority

‘’A cracking bit of training, packed with best in class, practical eye-openers.”

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