How to Create Social Media Content for Social Change: Social Media Campaigning Workshop

You will leave this interactive workshop with a practical plan full of social content ideas you can use. 

What is social media campaigning?

According to social media campaigning expert and SMK Associate Chloe Green, social media campaigning is anything that charities and campaigners do digitally to bring people into the funnel of engagement. It’s using social media platforms and tailored content to communicate a campaign’s messaging, start a conversation, and mobilise supporters. 

Why is social media campaigning important?

Social media campaigning is an inexpensive, democratic, and nonhierarchical way of getting messages disseminated and recruiting supporters. Social media campaigning is how to get people online to take further actions with you like signing petitions, writing to their representatives, joining events, etc.

What do I need to know about social media campaigning?

Before starting your campaign on social media, you’ll need to know:

• How the priorities of people, press, and politicians change daily and how to stay relevant within that environment
• Why, what, and how content engages people
• Strategic thinking behind winning content
• How to generate content ideas and the principles of great social media content

You can learn how to each of these things in SMK’s How To Create Social Media Content for Social Change workshop.

What will I do in SMK’s How To Create Social Media Content for Social Change workshop?

In this workshop, you’ll:

• Learn and develop goal setting and channel selection in social media campaigning
• Generate dozens of high-quality ideas in a rapid-fire format
• Discuss and hone your ideas in a judgement-free space, meaning you’ll leave with ready-to-go creative plans.
• Learn the principles of making great social media content
• Generate practical, workable ideas for current campaigns

This workshop compliments the Communicating for Change workshop well. 

Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.

If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk

Hear from SMK Associate and social media campaigning expert Chloe Green about the How To Create Social Media Content for Social Change workshop:

Hear from Chloe about what social media campaigning means, why it’s important, and what else you’ll learn:

A small glimpse into what the social media campaigning workshop is like:

Where else can I learn about social media campaigning?

The Sheila McKechnie Foundation is the best place to learn about social media campaigning. Check out the following:

• The How to Create Social Media Content for Social Change workshop
• This video on why people take action on social media
• This blog on five ingredients for campaign-winning social media

Frequently asked questions (FAQs)