by | Nov 6, 2020

Digital Campaigning and Mass Mobilisation

These days a campaign’s success often hinges on how well it is executed online. But with the huge range of tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment.

In this workshop you’ll explore through real life examples what makes a successful digital campaign strategy, including how to develop effective, impact-driven mobilisation tactics and actions and how to choose and prioritise your communication channels.

Participants will:

  • Learn how to use a Theory of Change to analyse how activity can lead to impact.

  • Develop an understanding of how to design mobilisation tactics that meet the needs of both their target and their supporters.

  • Learn how to choose the most effective digital communication channels for their campaign.

Who is this three hour workshop for?

  • Anyone seeking to understand how to execute public campaigns online.
  • Anyone who wants to better understand how to develop targeted digital campaign actions to have the best effect.
  • People who seek to understand best practice in digital campaigning.

This workshop will be led by Jess Day, client care manager and digital strategist at digital mobilisation agency, more onion. Jess supports more onion’s UK clients to meet their campaigning and fundraising goals, having previously worked at Oxfam, Christian Aid and Which? in digital roles. She’s an experienced trainer and facilitator, having facilitated the ECF Oxford event for many years, developed and delivered events for the CharityComms network, and supported the campaigners get-together Wine and Wotsits. Jess is also one of the small volunteer team behind parent-led campaign Let Toys Be Toys, calling on the children’s book and toy industries to drop narrow gender stereotypes.

Organisational bio:

More onion is a digital mobilisation agency. We work exclusively with progressive non-profits to deliver high-impact digital communications, campaigns and fundraising. Our international team are committed activists and fundraisers who bring a passion for social change along with deep strategic, creative and technical expertise.

In partnership with 


Workshop Dates 

*sold out* 17 May 2022 | 14:00-17:00

18 Oct 2022 | 10:00-13:00 

Please note: Our trainings run on a progressive pricing model. Small organisations (with a turnover of under £500,000) pay £80 + VAT, mid-sized organisations (£500,000-£2m) pay £120 + VAT, and large organisations pay £175 + VAT. If you’re a grassroots organisation or can’t afford standard ticket prices, please contact [email protected] to discuss subsidised or solidarity tickets.

Other Courses

Introduction to Campaigning and Social Change

Using the Legal System to Achieve Change

Influencing Locally

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