Analysing the problem and planning for change

This three-part foundation workshop in campaign planning will help you to develop a robust and relevant approach to planning campaigns and social change activities that are impactful.  

You will learn how to use the Problem Tree planning tool as a logical route to identifying your core campaign problem clearly, the opportunity and route for change, and a proposed solution. You will learn to use a Power Map tool to identify key campaign targets and allies through analysing who holds power, where you might need to move allies to increase your influence and importantly what your group or organisation might be able to do that other groups cannot. 

At the end of the workshop, you will learn how to use a campaign pyramid to develop a campaign plan that includes analysing the external environment, assessing your resources and articulating your objectives. Find out more about the campaign planning workshop content below in this short video.  

Four things you will do in this workshop

• Practice identifying the root causes of the problems we campaign on 
• Analyse ways of mapping targets and allies, and prioritising a path to change 
• Reflect on how to make our campaign plans practical and useable 
• Learn three key practical tools and approaches to use in your ongoing work 

Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.

Workshop dates                                         
Thurs 30th Apr 2026, 10am-1pm
Wed 7th Oct 2026, 10am-1pm
Tues 9th Feb 2027, 10am-1pm

The Campaign Carousel runs on a progressive pricing model.

• Small orgs: turnover of £10k-£100k = £850 + VAT
• Med orgs: turnover of £100k-£1M = £1250 + VAT 
• Large orgs: (tier 1) turnover of £1M-£10M = £1950 + VAT 
• Large orgs: (tier 2) turnover of £10M+ = £2250 + VAT

Individuals not affiliated to an organisation pay the ‘small orgs’ fee.

*There is also the option to purchase an hour’s mentoring session with one of our expert Associates for £250 plus VAT

If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk