This three-part foundation workshop in campaign planning will help you to develop a robust and relevant approach to planning campaigns and social change activities that are impactful.
You will learn how to use the Problem Tree planning tool as a logical route to identifying your core campaign problem clearly, the opportunity and route for change, and a proposed solution. You will learn to use a Power Map tool to identify key campaign targets and allies through analysing who holds power, where you might need to move allies to increase your influence and importantly what your group or organisation might be able to do that other groups cannot.
At the end of the workshop, you will learn how to use a campaign pyramid to develop a campaign plan that includes analysing the external environment, assessing your resources and articulating your objectives. Find out more about the campaign planning workshop content below in this short video.
Four things you will do in this workshop
- Practice identifying the root causes of the problems we campaign on
- Analyse ways of mapping targets and allies, and prioritising a path to change
- Reflect on how to make our campaign plans practical and useable
- Learn three key practical tools and approaches to use in your ongoing work
Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.
Workshop dates
Tues 27th Jan 2026, 10am-1pm
Thurs 30th Apr 2026, 10am-1pm
Wed 7th Oct 2026, 10am-1pm
Tues 9th Feb 2027, 10am-1pm
The Campaign Carousel runs on a progressive pricing model.
- Small orgs: turnover of £10k-£100k = pay £797.50 plus VAT
- Med orgs: turnover of £100k-£1M = pay £1155 plus VAT
- Large orgs: turnover of £1M and over = pay £1650 plus VAT
Individuals not affiliated to an organisation pay the ‘small orgs’ fee.
*There is also the option to purchase an hour’s mentoring session with one of our expert Associates for £250 plus VAT
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Campaign Carousel start dates
Jan 2026
Apr 2026
Sept 2026
Jan 2027
Julia Beart
SMK Associate
The workshop will be led by SMK Associate, Julia Beart an expert strategist, facilitator and community builder with 20 years’ experience working in the social impact sector.
As Director of Pragmatic Radicals, a consultancy practice specialising in strategy and organisational development, Julia supports organisations to map their ecosystems, shift power, and realise systemic change.
Previously she was CEO of social enterprise Primary Care International, where she spent seven years growing the organisation from a start-up to a leading global social enterprise in primary healthcare. She loves to work on projects exploring positive disruption, community power and shared leadership. Julia is currently Non-Exec Director at land justice organisation Shared Assets and Trustee at refugee charity Play for Progress.
What participants say:
Calum McGregor
Senior Digital Campaigns Officer, Crisis
”Was really informative, especially the conceptual templates and the peer-to-peer sessions. Thank you!”
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