In partnership with More Onion 
These days a campaign’s success often hinges on how well it is executed online. But with the huge range of digital campaigning tactics and channels available, it can be hard to know where to start when working on your digital campaign strategy. There’s also the additional challenge of capturing the attention of your supporters and your targets in such a fast-moving environment.
In this digital campaigning workshop you’ll explore through real life examples what makes a successful digital campaign strategy, including how to develop effective, impact-driven mobilisation tactics and actions and how to choose and prioritise your digital communication channels.
Three things you will do in this digital campaigning workshop:
- Learn how to use a Theory of Change to analyse how digital activity can lead to impact
- Develop an understanding of how to design mobilisation tactics that meet the needs of target and supporters
- Consider how to choose the most effective digital communication channels for their campaign
Please note that this workshop has participatory elements. If you are unable to participate for any reason or in a specific manner (e.g. speaking, camera on, chat function, breakout rooms, etc.), please put that in the “Accessibility Requirements” section during checkout, and remind your facilitator at the beginning of the session.
If you would like to speak to someone further, please email megan.poyiadzis@smk.org.uk
Frequently asked questions (FAQs)
How much are the workshops?
SMK’s Open Workshops run on a progressive pricing model:
- Small orgs (£10k – £100k) – £96 + VAT
- Medium orgs (£100k – £1m) – £160 + VAT
- Large orgs (Tier 1: £1m – £10m) – £240 + VAT
- Large orgs (Tier 2: £10m+) – £280 + VAT
Independent campaigners will pay the ‘small orgs’ fee.
How can I pay for a workshop?
You have the option to pay by card or invoice – just choose your preferred method during the checkout.
Are the workshops online or in-person?
They’re delivered online via Zoom.
How long are the workshops?
The workshops are three hours long. The online get-togethers are an hour and a half.
What if I can’t participate during the workshop?
This workshop includes participatory elements. If you have any access requirements or prefer not to participate in certain ways (e.g. speaking, camera use, chat or breakout rooms), please note this at checkout and let your facilitator know at the start of the session.
Can I attend any of these workshops as a package, instead?
Yes. You can find out more information about our Campaign Carousel programme here.
Who can I contact with questions about this workshop?
For any questions about our Open Training, please email SMK’s Programmes Manager Megan Poyiadzis
Workshop Dates
Tues 5th May 2026, 10am-1pm
Tues 13th Oct 2026, 10am-1pm
Thurs 11th Feb 2027, 10am-1pm
Charlotte Jones
SMK Associate
This workshop is led by SMK Associate Charlotte Jones, a digital strategist, campaigner, trainer, and facilitator.
Charlotte is part of More Onion’s team of mobilisation experts, working with charities and non-profits to deliver high-impact campaigning and fundraising.
She has previously campaigned with The Woodland Trust and The Wildlife Trusts on everything from bats, bees, badgers and beavers to badly executed high-speed rail lines.
Her career as a senior-qualified journalist instilled a passion for creating accessible content; to cut through the jargon, educate on challenging topics, and build connection with your cause.
What participants say:
Jennifer Frame
Volunteer campaigner, End Our Cladding Scandal
“I thought Jess was a brilliant facilitator of this session, she was engaging and encouraged participation and questions. Jess totally demystified digital campaigning by highlighting that it is not about shiny whizzy technical skills, it is all about the basics of campaign strategy and working out where digital tools can support your actions. Thank you!”
Participant, 2023
“I was beyond impressed with the way she ran the session. She stressed the importance of the overarching strategy/theory of change throughout the session, rather than highlighting isolated activities.”
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