At SMK, we believe anyone can be a force for change. Our campaign training courses are designed to give people the campaigning knowledge, skills and confidence to effect change as well as build stronger teams and organisations.
In today’s ever-evolving campaigning landscape, understanding complex topics is essential. SMK’s Deep Dive programme offers campaigning masterclass sessions.
Led by campaigning professionals, charity leaders, and political experts, our Deep Dives provide social change campaigners with intensive, focused sessions that explore specific subjects in depth.
What’s On
Building narrative power to counter the far right
In this deep dive, we’ll study the current narrative landscape and highlight the tools, approaches and mindsets that can help progressive campaigners tell stories that meet the moment.
Wed 13 May 2026, 10am-1pm
The session is online. Prices start from £96 + VAT.
Demystifying Policymaking: how campaigners can influence change
This deep dive is a political campaigning masterclass that will explore campaigning strategies to engage effectively with policymakers.
Tues 9 June 2026, 10am-12pm
The session is online. Prices start from £96 + VAT.
AI & campaigning: using artificial intelligence effectively and ethically
This dive deep will explore what AI can (and can’t) do in campaigning, and how to use it to support changemaking.
Thur 18 June 2026, 10am-1pm
The session is online. Prices start from £96 + VAT.
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Theory of Change: campaign planning masterclass
This dive deep will equip you to develop impactful theories of change for your campaigns and organisations.
Part 1:
Tues 23 June 2026, 1-3pm
Part 2:
Tues 7 July 2026, 1-2.30pm
The session is online. Prices start from £96 + VAT.
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How to develop effective campaign strategies
This deep dive is a an in-depth campaign strategy masterclass for experienced campaigners and leaders who want to explore how to do campaign strategy better.
Date tbc
The session is online. Prices start from £96 + VAT.
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Campaigning in a time of political turmoil
A practical deep dive into what Reform UK’s rise and new Electoral Commission guidance mean for charities and campaigners ahead of the upcoming elections.
Date tbc
The session is online. Prices start from £96 + VAT.
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