Deep Dive: AI & campaigning masterclass – using artificial intelligence effectively and ethically

AI & campaigning – using artificial intelligence effectively and  ethically.

Artificial Intelligence (AI) is reshaping how information is created, shared, and understood. For campaigners, this brings huge opportunities, and equally big questions. How can AI help you move faster? What are the risks? And how do you use these tools in a way that strengthens your strategy, protects your communities, and stays rooted in your values? 

This practical, campaign-focused Deep Dive is an AI & campaigning masterclass designed to help you cut through the hype.

Whether you’re cautiously curious or already experimenting, we’ll show you what AI can (and can’t) do in campaigning, and how to use it in ways that genuinely support changemaking.

Why should I join an AI & campaigning masterclass? 

SMK’s research shows that campaigners want to use AI effectively and ethically, but many feel unsure where to start, concerned about the ethics or worried about getting it wrong. This AI & campaigning masterclass is built for just that – practical, hands-on, and grounded in the values of social justice and responsible power.

What will this Deep Dive on AI & campaigning cover?

Over 2 hours, this AI & campaigning masterclass will explore the fastmoving world of AI through a campaigning lens, giving you the skills and confidence to use today’s tools safely and effectively. 

You will: 

• Build a clear understanding of what AI is, and isn’t 
• Learn how campaigners are already using AI for research, communications, and strategy 
• Practise well-structured, practical AI prompts you can use immediately 
• Understand the risks, ethics and limitations of AI in campaigning and what to do about them 
• Leave with a simple set of guardrails for responsible AI