Jodie, in a pink suit, holds a sign in front of her face that reads “It’s Not Just Grok.”
Everyone deserves to exist online without fear that their image can be stolen, manipulated, or weaponised. Jodie’s campaign exists to close the gap between technology and the law, and to ensure survivors are properly protected.
The Campaign
Jodie’s survivor-led campaign successfully pushed for legal reform to better protect people from intimate image abuse, including AI-generated deepfakes. It was founded following lived experience of the harm caused by non-consensual and synthetic imagery, and the lack of effective legal protections.
Her campaign brought together survivor advocacy, policy engagement, media work, and cross-sector collaboration with MPs, policing bodies, and online safety stakeholders. Through sustained advocacy – including parliamentary engagement, national policing conferences, and an open letter to government – Jodie helped secure a landmark change in law introducing consent-based criminalisation of intimate and deepfake image abuse.
This reform represents a major shift, moving the legal framework to centre consent, regardless of how an image is created or manipulated.
Jodie, in a pink suit, holds a sign in front of her face that reads “It’s Not Just Grok.”
Being shortlisted recognises not just a campaign, but a turning point in how the law responds to image-based abuse. This work helped secure consent-based legal protections for victims of deepfake and intimate image abuse – a shift that places control and dignity back where it belongs. It reflects the power of survivor-led advocacy to change systems that once failed to keep up with technology. Most importantly, it shows that when lived experience drives policy, real and lasting reform is possible.”
Jodie
The Change
Jodie’s campaign achieved a significant legal breakthrough with the introduction of consent-based legislation covering both AI-generated intimate images and deepfake abuse. This marks a fundamental shift in how the law treats image-based abuse, and placing consent at the centre, rather than focusing narrowly on how the image was created or distributed.
This change closes critical gaps that previously left victims of synthetic image abuse without adequate protection or clear routes to justice. It ensures that non-consensual creation, adaptation, or sharing of intimate images is recognised as a criminal offence, regardless of the technology used.
Beyond legislative change, Jodie’s campaign helped transform public and institutional understanding of the issue. By bringing survivor testimony into policy, policing, and media spaces, Jodie reframed deepfake abuse as a present and escalating harm, not a hypothetical future risk.
The result is a stronger legal foundation for enforcement, clearer protections for victims, and a precedent-setting move towards consent-based digital safety law. While implementation and enforcement remain ongoing priorities, Jodie has helped deliver one of the most significant reforms in this area to date.
The Future
Jodie’s campaign will now focus on ensuring the new consent-based law is effectively implemented and enforced, so victims can access justice in practice, not just in principle. She will continue working with policymakers, policing bodies, and tech platforms to strengthen reporting, takedown processes, and awareness. Future work will also focus on education around consent in digital spaces and ensuring the law keeps pace with evolving AI technologies.
Who else was involved?
Jodie Campaigns, Rebecca Hitchen, Sinead Geoghegan, End Violence Against Women, Elena Michael, #NotYourPorn, Sophie Mortimer, Revenge Porn Helpline, Baroness Charlotte Owen, Women Equalities Committee, Professor Clare McGlynn, Lucy Morgan, Glamour UK, Lily O’Farrell, and Vulgar Drawings.
