
Associates
SMK is supported by an extensive network of Associates – themselves some of the UK’s leading campaigners, organisers and commentators. Our Associates support the delivery of our training and consultancy according to their specific skills and experience.
As a community, SMK staff and Associates are committed to ensuring our support is of the highest quality. We critically evaluate all of our delivery ourselves and also commission a bi-annual external evaluation. Associates and staff also come together to share learning and experience and work together to continually improve our practise. Each Associate brings a strong track record in campaigning experience.
Who are we working with?

Abdi Mohamed
Abdi’s interest and expertise is influencing policy makers and mobilising local communities on disability issues and other areas of social justice.Â
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Abdi currently works for a large charity, having previously been parliamentary researcher and policy advisor to the Shadow Minister for Disabled People. He has also worked for the Labour Party and led an innovative community programme in east London which included setting up a local Somali Task Force. Previously Abdi was a campaigner for Action for Children and the National Union of Students (NUS). He is a governor at Bow Secondary School, a non-executive Director of Hackney Wick & Fish Island Community Development Trust, and a trustee of PohWER.
Abdi co-leads SMK’s ‘Influencing Parliament and Central Government’ workshop with Jo Gibbons and Deb Hermer. @AbdiAMohÂ

Dami Makinde
Dami is a highly skilled community organiser who focuses on youth participation.
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In 2021, She set up her own consultancy and has assisted various organisations in the following: strategic planning, youth participation, facilitation, recruitment and funding committees. In 2019, Dami co-founded We Belong, an organisation that fights for the rights of young migrants in the UK, which led to major national campaign wins. In 2017, she was seconded to the London Mayor’s office as a Policy Advisor to help with their Social Integration Team. She’s an Eisenhower youth Fellow and has spoken out worldwide against the UK’s hostile environment towards migrants.

Hannah Massarella
Hannah is a coach, facilitator, and CEO of Bird, who are voluntary sector experts in coaching, facilitation, resilience, self-compassion, emotional awareness, and burnout.
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Hannah has worked for two domestic violence charities, delivering front line support to survivors of abuse. Hannah has extensive knowledge and experience across the not-for-profit sector and through her work with Bird, has supported individuals and teams from over 100 organisations. Bird’s clients include WaterAid, Cancer Research UK and the British Red Cross.
Hannah is also a Certified Professional Co-Active Coach and has a Graduate Certificate from Birkbeck University in Mediation and Conflict Resolution.
Hannah leads ‘The Resilient Campaigner’ workshop. @birdresilience; www.wearebird.org

India Thorogood
India is a campaigner with a decade of experience using people power to create change.
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She was Head of Membership Mobilisation in Labour’s 2019 General Election campaign, mobilising tens of thousands and breaking political fundraising records. She’s worked on successful campaigns against corporate giants at Greenpeace and helped force airlines to back out of flying refugees to Rwanda.
Most recently she has advised around 30 non-profits on campaigns and communications strategy as a consultant. You can find more about India on her website.

James Noble
James is an experienced evaluation specialist and social researcher who has worked in the charity sector for over a decade: firstly with New Philanthropy Capital and now as a freelancer and a trustee of the PSP Association.
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He focuses on helping charities and funders decide on what they want to achieve and how they are going to measure it. His clients have included RNID, RNLI, Which?, Disability Rights UK, the Conservation Collective and Refugee Action. He has written extensively on topics such as theory of change, research methods and evaluation theory.

Jess Day
Jess is a digital strategist, campaigner and facilitator.Â
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Jess is part of the more onion team of digital mobilisation experts, working with charities and other civil society organisations to help them deliver high-impact campaigns and fundraising. Previously she worked for Action Aid, Which? Christian Aid and Oxfam in digital roles. She is an experienced trainer, event planner and facilitator, and has worked with CharityComms, and on the ECF and Impact Space events.  In her spare time, Jess is one of the small volunteer team behind parent-led campaign ‘Let Toys Be Toys’ challenging gender stereotypes in the toy and children’s book industries.
Jess leads our Digital Campaigning workshop. @day_jess

Jo Gibbons
As a former Number 10 policy advisor, Jo has worked at the highest levels of government.Â
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She is an expert influencer who knows how to communicate complex issues to diverse audiences. Jo is also a former special adviser to the Minister for Women.
In addition, Jo is campaigns coordinator for the Centenary Action Group, a cross-party coalition campaigning for women’s right to take part in decision making. She is a trustee for Compassion in Dying and a trustee for Home-Start Haringey, Hackney, and Waltham Forest.
Jo co-leads our Influencing in Parliament and Central Government workshop with Abdi Mohamed and Deb Hermer. @JoGibbo01

Josephine Knowles
Josephine Knowles is a freelance coach, trainer and action learning set facilitator.
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Josephine is passionate about spaces that help us develop, where we can gain new insights and contribute to the world with our ‘deepest work’. She loves facilitating learning and is known for her lively training and action learning sets. She is in the process of accrediting as a coach with the International Coaching Federation.
Josephine has worked in the charity sector with women who sell sex for the last 25 years and has a Masters in ‘Violence Against Women’ from the Child and Woman Abuse Studies Unit (CWASU) at London Metropolitan University. She is the Co-Founder (and previous Co-Director) of Beyond the Streets, a UK charity working to end sexual exploitation.

Julia Beart
Julia is an expert strategist, facilitator and community builder with 20 years’ experience working in the social impact sector.
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As Director of Pragmatic Radicals, a consultancy practice specialising in strategy and organisational development, Julia supports organisations to map their ecosystems, shift power, and realise systemic change.
Previously she was CEO of social enterprise Primary Care International, where she spent seven years growing the organisation from a start-up to a leading global social enterprise in primary healthcare. She loves to work on projects exploring positive disruption, community power and shared leadership. Julia is currently Non-Exec Director at land justice organisation Shared Assets and Trustee at refugee charity Play for Progress.

Lucy Brisbane McKayÂ
Lucy is a campaigns and media professional, facilitator and trainer. Her work often centres people with lived experience of injustice or trauma, and is grounded in the principles of community organising.
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As well as supporting and training activists and charities in social change focused work, Lucy works at The Bureau of Investigative Journalism as a Community Organiser.
Before joining the Bureau, Lucy led on media and communications at the charity INQUEST for seven years. She directly supported families bereaved by deaths in state care, custody and detention to share their stories and campaign for change. She also cocreated and continues to present the INQUEST podcast, Unlawful Killing.
Lucy identifies as a queer woman and lives by the sea with her cat Frank.

Marcia Walker
Marcia is a campaigns strategist for social and environmental change.Â
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Marcia is a highly experienced senior campaigns strategist dedicated to driving social and environmental change.Â
As an SMK Associate, Marcia leads bespoke, participatory campaign training, empowering young people and activists across the UK by helping them build their skills and confidence. Her broad experience includes strategic and evaluation campaign roles for organisations including Amnesty International, Mencap, and Plan International. Marcia led Save the Children’s global, child-led Generation Hope campaign to tackle the climate and inequality crises, and recently orchestrated a landmark mass lobby of Parliament for the Trussell Trust and Joseph Rowntree Foundation’s #GuaranteeOurEssentials campaign. To learn more about her work and connect with Marcia, you can visit her LinkedIn profile.

Natasha Adams
Natasha specialises in organising, understanding movements, social change strategy, developing and managing activist networks and training.
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Her work helps everyone working for systemic social change ask deep questions about their role in making it happen, and how to implement practical strategies to build power and win.
She is a recognised thought leader in understanding how social movements make change happen and has worked for diverse social justice organisations including Friends of the Earth, 350.org and Mencap.
Natasha leads our Social Movements & Campaigns workshop. @tashahester; www.thinkingdoingchanging.com

Niamh Ni MhaoileoinÂ
Niamh is an experienced campaigner and communicator based in Scotland.
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She believes in using clear, bold, honest messaging to strengthen movements and win change.
She’s worked with organisations including the TUC, Shelter and Save the Children, in senior press and digital roles, as well as editing the progressive blog Left Foot Forward, and contributing to publications including the New Statesman and the Independent.
In different roles, Niamh has developed and delivered communications strategies across a wide range of issues, including rights at work, child poverty, housing, LGBTQ+ rights, sexual harassment and climate justice. @niamhsquared

Rosemary Forest
With 10 years’ experience in advocacy, Rosemary has worked with a range of organisations such as Bond, Peace Direct, and Results UK.Â
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She has a proven track record in developing and delivering effective advocacy strategies.Â
Her work has had a demonstrable impact on UN frameworks, G20 processes, and national policies within the UK. She has a strong background working with cross-sector coalitions, such as the Police Bill Alliance, and supporting informal groups to campaign together.Â
Her passion lies in coalition building and supporting organisations to campaign with confidence and impact. Rosemary is also a skilled facilitator and a member of the International Association of Facilitators. Â
Rosemary leads our guided conversations for trustees on Navigating charity campaigning, ensuring that they are able to govern this area of work with confidence.Â

Shaista Aziz
Shaista Aziz is an award winning national anti-racism and equalities campaigner, a journalist, writer and co-Director of the Three Hijabis.
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Shaista is a highly skilled and experienced communications and media specialist, working in crisis communications and in complex emergencies. She is a high profile campaigner and skilled political analyst, she carries out her work through the lens of Intersectionality. Her broadcast journalism and writing has appeared in international media including the New York Times, Washington Post, Aljazeera, CNN and the BBC and she is a published author.
Shaista is an experienced facilitator, media trainer and regular public speaker and media commentator.
Shaista is training in Transactional Analysis.

Shauneen Lambe
Shauneen is a lawyer and campaigner who is dedicated to using the law as a tool for social justice. Her strategic litigation work has regularly changed the law.Â
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As the co-founder and CEO of Just for Kids Law, she developed the holistic model of representation for children to improve lives of children and young people through the rule of law and advocacy.  Shauneen was also a founding member of Reprieve, the UK charity that fights for the rights of people facing the death penalty.
Shauneen leads the ‘Using the Legal System to Achieve Change’ workshop.  @ShauneenLambe

Deb Hermer
Deb is a former senior civil servant with more than 20 years’ experience in Whitehall.
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As either a communications specialist or a private secretary Deb’s career moves ranged from the Cabinet Office to the Home Office and included postings in No 10 as well as being the first ever UK civil servant to be seconded to the White House. Deb has experience of influencing government from the third sector as well as from a multinational mining company!
Deb is passionate about building communities. She has run a street food bank for several years and is a trustee of London Play Design after introducing play streets locally.
Deb co-leads SMK’s ‘Influencing Parliament and Central Government’ workshop with Abdi Mohamed and Jo Gibbons.

Laura Alcock -FergusonÂ
Laura has 20 years of experience leading campaigns, coalitions, and organisations.Â
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With specialisms in strategic change, theory of change, reflection, and wellbeing, she is anti-oppression and carbon literate aware, and has an MBA with specialisms in strategy and social movements.
She enjoys collaboratively exploring possibilities, asking: what is the problem, who has power, and what is possible? She has created change for many social issues, notably connections and loneliness, biodiversity and trees, sustainable transport, circular economy, and sport. Laura offers leadership, interim executive, consultancy, training, mentoring as well as hands on campaign management, and enjoys making change happen with charities at all levels – local, national and international. www.linkedin.com/in/lauraalcockferguson/

Chloe Green
Chloe Green (she/her) is an expert digital mobiliser and copywriter, working across social media, web and email.
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Chloe used to head up the social media team at the Labour Party and was Head of Creative at Forward Action, the UK’s leading digital mobilisation agency. She’s since had the pleasure of working with good eggs like Greenpeace, ClientEarth, Amnesty, HOPE not hate and Shelter. She’s a pro at content strategy, email list growth, digital fundraising and message testing.

Rebecca Baron
Campaigns strategy consultantÂ
Rebecca is an award-winning campaigner with 15 years’ experience of activism and movement building.
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She has a solid track record of developing impactful strategies, managing diverse stakeholders, and facilitating and training campaigners.
Rebecca spent the first half of her career campaigning in the charity sector across issues including climate justice, tax justice, LGBTQ rights and refugee and migrant rights. She led the social mission team for ice cream activists Ben & Jerry’s, helping to develop campaigns across Europe to support refugees and migrants, before working as a consultant to help organisations from grassroots groups up to multinational companies better achieve their purpose and impact goals.
Rebecca is a trustee of the brilliant Joint Council for the Welfare of Immigrants (JCWI) and People’s Economy, UK charities working to create more justice and equity for historically and systemically marginalised people. She holds undergraduate and postgraduate degrees from Magdalen College, Oxford, and a masters’ degree in campaigning and social change from the University of Westminster.
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