group of people sitting in circle on chairs having a discussion

How can we craft and deliver clear appealing messages without exploiting peoples’ stories? 

In this online event combines theory and practice. You will learn: 

  • How to successfully identify and reach different key audiences  
  • The 6 essential principles of powerful narrative framing for successful campaigns 
  • How to apply these principles to people’s stories of first-hand experience, to ensure they contribute meaningfully 

Find out more about the principles of narrative framing for effective campaigning here:  

You’ll also hear from Living Rent about how they put tenants’ voices front and centre in their media campaigns for renters’ protections in Scotland. 

You’ll have an opportunity to ask questions and reflect together about how you can apply what you’re learning to your work.  

This is the third of a free four-part series on campaigning in solidarity for organisations funded by the Oak Foundation. Drop into this event or sign up to the whole series. If you have any questions, please get in touch by emailing  

Event details

March 2024, 1-2.30pm 


Shaista Aziz

Niamh Ni Mhaoileoin


Niamh Ni Mhaoileoin, SMK Associate, is an experienced campaigner and communicator who believes in using clear, bold, honest messaging to strengthen movements and win change.

Read more about Niamh here 

Shaista Aziz

Living Rent 


Living Rent is Scotland’s tenants’ union. Winners of SMK’s Best Community Campaign Award, the Rent Freeze campaign was won after years of campaigning, including speaking out in the press and on social media. Emma Saunders is a National Organiser.

Read more about Living Rent here.