Learn from experienced changemakers

Our Masterclasses offer campaigners and change-makers the opportunity to take a deep dive into some of the key challenges in making social change happen. The Series invites experienced campaigners, researchers and commentators to share their high quality advice, knowledge and expertise. These workshops provide detailed technical information and insights on strategies and tactics, providing campaigners and change-makers with:

  • Practical information and advice about effective campaigning tools and tactics.
  • Ideas and advice on how to overcome specific campaign challenges.
  • A space for discussion and shared learning.
  • A peer network of campaigners working on similar issues.


Wednesday 6th November, 3-5pm.

Fee: £90

Location: The Foundry, 17 Oval Way, SE11 5RR

Understanding news and how it can be used to maximum effect is vital for any campaigner looking to secure a win. Not only can journalists raise awareness of your campaign but they can be extremely powerful when trying to influence change.

Kirsty Good is Head of Campaigns at and Megan French is the site’s Assistant news and features editor. Together, they have worked on national, ground-breaking campaigns which have caused real change for consumers saving them thousands of pounds. They both have an extensive career in news rooms and have reported some of the biggest financial events of the past 15 years.

This fun, two-hour masterclass aims to give you some insight into the world of news, how it works and you’ll even be put through your paces as an aspiring news reporter. We will then look at the ingredients of a successful campaign and provide some useful tips on how to further your campaign by tapping into the media.

Kirsty and Megan are running this masterclass for a very special reason. They have both signed-up to a huge trekking challenge in Ecuador to raise money for the MSE Charity and The Prince’s Trust. At the end of this year, they’re planning to climb one of the largest active volcanoes in the world (5897m). The fee for this masterclass will go in its entirety to the charities and SMK is kindly offering the use of their facilities for free. For more information, please see Kirsty’s JustGiving page:

If you’re interested in attending this masterclass, please email Megan and Kirsty directly for full information and details of how to donate:


Masterclass previous

More training

1-Day Workshop

We run half-day and one-day introductory level campaign workshops throughout the UK to equip people with the skills to bring about change at a local or national level.

5-Day Workshop

Our flagship five-day training programme for campaigners and change-makers looking to take their skills to the next level. The course touches on the basics of planning and delivering a campaign and then builds on this to look at best and next practice in campaigning and social change.

Commissioned Consultancy

We offer a wide range of consultancy support in all aspects of planning, delivering and evaluating campaigns. Our services are delivered by SMK staff and our network of over thirty SMK Associates, all of whom are themselves highly experienced and knowledgeable campaigners.