Wednesday 6th November, 3-5pm.
Location: The Foundry, 17 Oval Way, SE11 5RR
Understanding news and how it can be used to maximum effect is vital for any campaigner looking to secure a win. Not only can journalists raise awareness of your campaign but they can be extremely powerful when trying to influence change.
Kirsty Good is Head of Campaigns at MoneySavingExpert.com and Megan French is the site’s Assistant news and features editor. Together, they have worked on national, ground-breaking campaigns which have caused real change for consumers saving them thousands of pounds. They both have an extensive career in news rooms and have reported some of the biggest financial events of the past 15 years.
This fun, two-hour masterclass aims to give you some insight into the world of news, how it works and you’ll even be put through your paces as an aspiring news reporter. We will then look at the ingredients of a successful campaign and provide some useful tips on how to further your campaign by tapping into the media.
Kirsty and Megan are running this masterclass for a very special reason. They have both signed-up to a huge trekking challenge in Ecuador to raise money for the MSE Charity and The Prince’s Trust. At the end of this year, they’re planning to climb one of the largest active volcanoes in the world (5897m). The fee for this masterclass will go in its entirety to the charities and SMK is kindly offering the use of their facilities for free. For more information, please see Kirsty’s JustGiving page: https://www.justgiving.com/fundraising/kirsty-good
If you’re interested in attending this masterclass, please email Megan and Kirsty directly for full information and details of how to donate: firstname.lastname@example.org Kirsty.email@example.com