This three-hour masterclass gave participants a grounding in how to get the most from meetings. Whether it’s a one on one with a minister, a reception or a public event, the workshop explored all the basics of how to prepare for a meeting, how to take part successfully and how to follow up.
Participants learnt how to approach each meeting with the right amount of preparation, understand how to behave in meetings to achieve the maximum desired effect, and understand how to build ongoing relationships from meetings.
The workshop also explored formulating an ‘elevator’ pitch and where, how and when to make useful interventions at other people’s events. Finally, participants learnt how to cope with disagreement in meetings both emotionally and intellectually and how to develop further relationships with those who oppose them. This Masteclass was lead by Emma Burnell, who worked in political communications for think tanks and pressure groups for fifteen years. She is now a freelance journalist and communications consultant.