#UNTAPSOLUTIONS

The Campaign

UnLtd’s #UntapSolutions campaign aims to work with as many MPs as possible to untap enterprising people’s solutions that can change our society for the better.

With the backing of its programme partners, UnLtd was already finding, funding and supporting social entrepreneurs to take on social challenges, such as the UK’s disability employment gap.

They didn’t just want the campaign to achieve change down the line, but to campaign in line with their values, demonstrate the change their policies could achieve, and supporting beneficiaries in the process.

Many aspects of their campaign were sourced through their beneficiaries and partners. From artwork to employment advice. They also offered a diverse range of social entrepreneurs the opportunity to take part in the campaign by having their portrait made, giving social entrepreneurs a promotional opportunity that would help them to grow their business and achieve even greater social impact.

They then strategically shared each portrait on social media with the Parliamentary Candidates in marginal seats nearest to where the featured social entrepreneur was from. UnLtd staff, trustees and supporters all proudly amplified these efforts, enabling the campaign to achieve over 1.25 million impressions on social media and secure the backing of over 100 Parliamentary Candidates within a month.

The Change

Since the campaign began, their policy proposals came to fruition when the Office for National Statistics released an unprecedented amount of data on employment outcomes for disabled adults in the UK.

The Future

While they hope this will enable social entrepreneurs to design even more targeted, innovative interventions to bridge the disability employment gap in the future, there is still a lot more to do. Since the election, they have won renewed commitment to our policy proposals from the relevant Minister, run an impactful event in Westminster, set-up Ministerial visits for social entrepreneurs and helped to secure extra support from Government for social entrepreneurs hindered by Covid-19, but much more can still be done to #UntapSolutions.