It was pretty quickly, flexible, personal and direct. Easy process with simple application form and criteria. Being able to pitch gave me focus and drive. I found the environment very supportive. Being able to talk to funders instead of sending a written application helped both funders and applicants to understand more about each other. It made it less bureaucratic and more human. I felt a sense of trust that you don’t get with funders. I have been applying to so many funding and not getting support that being able to win gave me back more confidence.