Sue Tibballs, OBE is a campaigner, strategist and commentator who has worked at the forefront of the social change sector for over twenty years. Currently Chief Executive of the Sheila McKechnie Foundation, previous roles include Chief Executive of the campaigning charity, the Women’s Sport & Fitness Foundation (now Women in Sport); Projects Director of the social and consumer trends consultancy, The Future Foundation, and Women’s Campaigns Manager at The Body Shop.
As a leading social change practitioner, Sue offers exceptional knowledge and experience of campaigning, social marketing and behaviour change. In her twenties, she devised the award-winning “Bag ‘n’ Bin It” campaign for the Women’s Environmental Network and co-founded the Women’s Communication Centre which hosted the ground-breaking ‘What Women Want’ campaign; at The Body Shop she was responsible for the global roll out of the pioneering ‘Ruby’ campaign which first made the connection between body image and self-esteem; as Chief Executive of the Women’s Sport & Fitness Foundation she oversaw a spectrum of campaigns aimed at unlocking the potential of women’s elite sport and improving school sport for girls. Most recently, Sue has overseen strategy and marketing for an innovative behaviour change programme aimed at helping more women get active.
Sue is regularly asked to give comment to the media and has twice been asked to serve as a retained Ministerial advisor. Sue has a degree in English & Philosophy from the University of Glasgow; an Honorary Degree from Liverpool John Moore’s University for her work in women’s health; and was awarded an OBE for “services to sport” in the 2013 New Years’ Honours list.
Sue is a Fellow of the Royal Society of the Arts and Patron of Crystal Palace Ladies’ Football Club.
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