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The three broad types of charity campaigners

A question that campaigners regularly ponder is: what is it that makes some people become campaigners, and how can we encourage more people to do so? This is particularly relevant for big social challenges that might not have any personal ramifications (it was depressing to see how many turned up to a public meeting where I live when the council said it was thinking of getting rid of a right-hand turn for cars at a local junction).

It is an absolutely critical question. Despite high levels of concern about a wide array of issues, relatively small numbers of people take the step of actively campaigning. Why is it that some people do and others don’t?

Sue TibballsThe three broad types of charity campaigners
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Distinguish between the three campaign models

Summer can be a good time to step back and find space and time to reflect. I’ve been doing this around one central question: what makes for effective campaigners and campaigns?

A new report that has prompted some thinking is Networked Change from an American consultancy called NetChange (and thanks to Bond’s Tom Baker and his The Thoughtful Campaigner blog for bringing this to my attention).

The authors distinguish between three models: institutional heavyweights: traditional top-down and centralised models of campaigning; grass-roots upstarts – the digitally enabled, decentralised campaigns; and directed-network campaigns.

Sue TibballsDistinguish between the three campaign models
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Could charities have swung the vote behind the European Union?

Charities still retain huge levels of trust, but were constrained during the referendum by narrow advice from the Charity Commission, writes our columnist.

Brexit. As in a game of Jenga, the British people have pulled a block out from the base of British politics and everything is tumbling. The political establishment is frantically try to re-establish order. Extraordinary times.

What part have charities played in all of this, if any? Or more appositely, what part could charities have played in all of this?

Sue TibballsCould charities have swung the vote behind the European Union?
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The government might learn from EU debate

Encouraging charities to campaign is crucial as the whole concept of the big society was surely about that, argues the chief executive.

It has been quite a time in the world of campaigning. The government has been in campaigning mode in recent months, with huge amounts of public money being directed at keeping the UK in the EU.

Sue TibballsThe government might learn from EU debate
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Where are the females in the campaigning canon?!

Since joining the Sheila McKechnie Foundation in January, I have been reading the various books and guides on how to campaign. I’ve been surprised by how many are written by people who have campaigned chiefly in the green movement, and for Greenpeace in particular. I have just finished reading the new edition of Chris Rose’s How To Win Campaigns, for example. It gives excellent advice and has some great stories drawn from Chris’s front-line – and highly successful – career in green activism. And yet, to someone who has spent most of her career in the women’s movement, it also feels like some aspects of my experience are missing.

Sue TibballsWhere are the females in the campaigning canon?!
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It’s our campaigning that sustains the third sector!

Our columnist was taken aback when someone suggested the most interesting campaigns are no longer coming from the charity sector.

At a voluntary sector event in Scotland last month, someone said to me that “the most interesting campaigns today are not coming from the charity sector”. I was taken aback. Haven’t charities always been at the vanguard of social campaigning?

Sue TibballsIt’s our campaigning that sustains the third sector!
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A climate of fear that is damaging campaigning

The chief executive of a large grant-giving trust recently told me that the various government measures aimed at further regulating the charity sector were influencing the funding decisions of his trust and others. The bark of these measures might be worse than their bite, he said, but they were creating a climate of fear that was causing funders to contract.

He also said: “It feels like the politicians had expenses; the bankers had Libor; the media had hacking – so now it is the charity sector’s turn.” As if corruption in society is endemic and, look, even the charity sector is at it too! But what strikes me is that our crimes are not of the same order. We are under pressure for paying senior management too much, for over-aggressive fundraising and for being, well, just too big and well off. Some legitimate questions are raised, but none of them is in the same league as the other practices outlined above: the first one is in clear breach of the rules; the last two are illegal.

Sue TibballsA climate of fear that is damaging campaigning
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Changing attitudes is as vital as probing policy

A narrow interpretation of campaigning does no good for anyone in civil society, writes our columnist

What do you understand by the term “to campaign”? I’ve always understood it to mean to bring about change in a broad sense, and seen campaigns as trying to change everything from attitudes and behaviour to cultural norms, policy and law. But I’m struck by a trend in our sector to equate campaigning more narrowly with policy and advocacy.

Sue TibballsChanging attitudes is as vital as probing policy
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Campaigning should be regarded as a profession

This is my first column as the new chief executive of the Sheila McKechnie Foundation. As most will know, the foundation trains, supports and celebrates campaigners. I am myself a campaigner and have spent nearly 25 years campaigning chiefly around women’s issues and gender equality, but also on the environment and sustainability. I’m passionate about and fascinated by change, and have observed huge shifts in the dynamics of change.

SMK TeamCampaigning should be regarded as a profession
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New CEO for Sheila McKechnie Foundation (SMK)

New CEO for Sheila McKechnie Foundation (SMK)

The Sheila McKechnie Foundation (SMK) has appointed a new Chief Executive, Sue Tibballs OBE, who joins the charity on 4th January 2016. Sue succeeds Linda Butcher, who has been SMK’s CEO for the last seven years and leaves us at the end of 2015.

Sue has over twenty five years’ experience working at the forefront of the social change sector in the UK, including as a charity chief executive. The senior roles Sue has held previously include: CEO of the Women’s Sport and Fitness Foundation (now called Women in Sport); Projects Director of The Future Foundation; and Women’s Affairs Campaigner at The Body Shop.

Sue will have a full handover with Linda Butcher prior to her joining SMK, as part of a planned and smooth transition. Linda will remain involved with the charity as one of our SMK Associates – an experienced and skilled pool of freelancers who help to deliver our programmes and consultancy services across the UK and beyond.  This will also assist continuity during the transition.

Speaking about her appointment, Sue Tibballs says: “I’m absolutely delighted to be joining the Sheila McKechnie Foundation (SMK) as its new Chief Executive. I have spent twenty five years working as a campaigner and believe passionately in the importance of people and communities being able to advocate effectively for what is important to them.

“The tools of social change, however, are changing fast, so high quality training and support are vital. Over the last ten years, SMK has built a strong reputation as the lead organisation in training and celebrating campaigners. This is a great track record on which to build and I feel very fortunate to have this opportunity to lead the organisation to what, I believe, is a very exciting future.”

Mike Schwarz, SMK’s Chair of Trustees adds: “May I say a big thank you to Linda Butcher on behalf of everyone at SMK for all her invaluable work for the charity over the last seven years.

“We are delighted that Sue Tibballs is joining SMK as our new Chief Executive. She brings a great deal of skills and experience to the role and the charity and we very much look forward to working with her as she takes SMK forward.”

Notes to Editors

For more information, please contact Sue Tibballs, CEO on 020 7697 4041.

About SMK and Sheila McKechnie

SMK is a charity with a unique remit – to connect, inform and support campaigners. SMK was set up in 2005 to commemorate Dame Sheila McKechnie, who died the previous year.

Sheila was a dedicated and effective campaigner, who spent much of her life championing change at Shelter, Which?/Consumers’ Association and elsewhere. She empowered individuals to recognise and assert their rights and made governments and businesses understand, implement and respond to the issues she campaigned on.

SMK TeamNew CEO for Sheila McKechnie Foundation (SMK)
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