The Introduction to Social Change and Campaigning workshops are designed for those interested in social change and change making. It is for people new to campaigns or who have found themselves campaigning by accident and who want to know more. Participants will improve their understanding, skills and knowledge of change making. In particular, they will:
Understand more about how change happens
Know more about what they and their organisation can do to bring about social change
Better understand the process of campaigning
Be able to design an effective campaign
Know more about effective campaign strategy
Understand power and how to influence others
Know how to define key messages
Have the skills to breakdown audiences and know how to communicate with them, including digital campaigning and working with the media
know more about local and national government systems
Meet other campaigners, develop their professional network and receive peer support.
Participants will already be involved at a basic level of campaigning or are just about to get started – whether you are challenging local authority social care changes or protesting against climate – if you want practical information about the next steps, then this workshop is for you.